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13
Long-form field guides and references, written to be read once and acted on. Search by topic, or browse by kind.
10 resources
A field guide to the method
A durable guide to getting good work out of a language model: how to give it context, ask well, break big tasks down, iterate rather than one-shot, verify what comes back, and keep the judgement that should stay yours. Part one is the durable method; part two is a practical, dated playbook for putting it to work.
A field guide to research
A durable guide to research when information is abundant and uneven: sharpening the question, searching with craft, choosing between search engines, answer engines and AI assistants, going to primary sources, tracing provenance, triangulating claims, and the traps that quietly derail all of it. Method over tools, so it survives every change of product.
A field guide to systems
A calm, structural guide to seeing the systems you already run inside: parts, links and purpose; stocks, flows, feedback loops and delays; constraints, leverage points and boundaries; and how to design a process that holds when something goes wrong.
A field guide to consumer UX
Design starts from a real person, not from you. A field guide to knowing your audience, cheap research, mapping flows, reading drop-off, usability and accessibility, testing rough, and turning findings into an ordered list of changes.
A beginner-to-pro field guide
A friendly, beginner-to-pro guide to the people you make things for: choosing the right someone, niching down, finding where audiences gather, writing a usable ideal profile, reading demographics and psychographics, testing what you believe, and turning one insight into both organic and paid reach.
A field guide to caring well
A field guide that treats caring as a set of learnable skills, made of attention, understanding and action: the two empathies, closing distance through exposure, research as a form of care, the predictable failure modes, boundaries and consent, and keeping your own capacity sustainable.
A field guide to design
A practical guide to the rules and laws behind interfaces that feel easy: hierarchy, grouping, layout and type; colour and the emotion of a design; and how to lead a viewer's eye to the one thing you want them to do. Built in the system it describes.
A field guide to yourself
A calm, mechanical guide to running yourself like a system you designed on purpose: mapping your components, managing attention and energy, building habit loops, blocking the day, and debugging the whole thing when it breaks. Systems language, not motivation.
A beginner's field guide
A calm, practical guide to building a content system across platforms: the three lengths and what each is for, how to define your topics, the craft that works everywhere, and platform-by-platform playbooks for TikTok, Instagram and YouTube Shorts. Written for anyone starting from zero.
A beginner's field guide
A calm, practical walk from an empty channel to a monetised one: setup, videos people finish, packaging, copyright, and the milestones that unlock earning.